While many U.S. employees use social media for personal reasons, a vast majority have not yet jumped onto the social media bandwagon for business use, nor are they interested in receiving information about their health benefits through social media, according to a new survey by the National Business Group on Health, a non-profit group of nearly 300 large U.S. employers.
Nearly one-half (47%) of the 1,500 U.S. employees surveyed said they use Facebook daily or weekly for personal reasons while 45% use text messaging daily or weekly for personal reasons. Slightly more than one-third said they dont use social media vehicle for personal reasons at all. However, when it comes to using social media for business purposes, only 7% use Facebook and 16% use text messaging. Additionally, about 8 in ten said they werent interested in receiving information about their employer-provided health benefits, or tips on how to exercise, eat healthy or save money on health care via Twitter or text messaging.
“While all the rage outside of the workplace is on social media, most employees arent ready to mesh that part of their routine into the workplace, at least when it comes to health benefits,” said Helen Darling, President of the National Business Group on Health. “In fact, a vast majority of workers would prefer their employers stick to tried and true communication methods — mailings to home and e-mail.”
Currently, more than 8 in 10 (82%) respondents said that in the last year, they received information on their health benefits (i.e., health insurance, health fairs, etc.) from their employer through mailings to their home; 58% said they received information through e-mails. About one-half (47%) obtained information on their companys web site. When asked how interested would they be in receiving health benefit information via social media, about three in four said they had no interest in getting this information via Facebook; slightly more — approximately 80% — had no interest in receiving a tweet (Twitter) with health benefit information. Virtually all respondents said they would prefer receiving this information via regular mailings to their homes or via emails.
The survey also found that younger and higher income workers have more interest in receiving health benefits information via social media than older and lower income workers. Among employees who expressed an interest in social media, respondents had the greatest interest in receiving updates via Facebook and were most interested in receiving information on how to save money on health care.
Jobvite, creator of next-generation recruitment solutions, today announced it has been selected as a 2010 Red Herring Top 100 North America Company. The prestigious award recognizes the leading private companies in North America, celebrating these start-ups innovations and technologies across their respective industries.
Red Herrings Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
“We are honored to receive the Red Herring 100 North America award recognizing our companys customer growth and technology innovation,” said Dan Finnigan, Chief Executive Officer of Jobvite . “Jobvite has revolutionized recruiting software with our social recruiting innovations, making it practical and easy for any company to cost-effectively target talent and build the best teams.”
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Jobvite embodies the vision, drive and innovation that define a successful entrepreneurial venture. Jobvite should be proud of its accomplishment, as the competition was very strong.”
Red Herrings editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of start-ups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.
Idle Media, Inc. (OTCBB: IDLM) today announced it has expanded its development team to accommodate the growth it expects from the acquisition of Backyard Buddies , a popular gaming application on the number one social media website Facebook , which claims over 400 million active users worldwide.
“Our new team members have extensive knowledge of the web technologies we work with daily, as well as the drive to learn more and execute creatively,” commented Mr. Marcus Frasier, President and CEO of Idle Media, Inc. “This is imperative as we routinely push the boundaries of web technologies to produce the highest quality products.”
Idle Media recently acquired the source code for a popular Facebook game called Backyard Buddies. The acquisition opens the door for Idle Media to expand its target audience via cross-platform marketing of its core products, and marks the companys launch into the social media market.
Mr. Frasier added, “Adding additional technical talent at this critical time in our growth will give us the added resources to capitalize on the opportunities we have identified as key to our growth, which include social media, online games and other value-added apps.”
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